Posts Tagged ‘Roofers’ Training’

Roofers Training – Attaboy

October 17th, 2009

On October 14, 2009, Carolinas Roofing and Sheet Metal Contractors Association President, Grey Pardue, sent out a letter to the members announcing a new membership category.

In his letter, Grey states, “I am very excited to announce that the CRSMCA Board of Directors voted in favor of creating a membership category for steep slope roofing contractors. Criteria has been developed for this particular category that closely mirrors our current contractor requirements while taking into consideration their differences.”

I say, “Way to go, CRSMCA.” It’s a great time to be more inclusive in the commercial roofing industry. I am a big proponent of the benefits that come with membership in an active association like CRSMCA. I hope other associations that don’t include all categories of commercial roofing contractors follow suit.

For more on CRSMCA, go to http://wwww.crsmca.org

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Roofers’ Training – Special Edition – Marketing and Sales

September 14th, 2009

After a comment from Thomas Kral of ReliableAmerican in Chicago regarding providing some training on sales presentations, I panicked. Well, maybe “panicked” is too strong a term. But, he called on me to get some content on this blog in an area where I certainly don’t profess to be an expert.

Still, this is a reasonable training topic for this blog.  The economy is in the pits. Construction is slowed down in most areas of the USA. Small business owners are struggling to keep their employees busy enough so that everyone can put a potato on the table now and then.

What to do? How do I find something useful for you, the commercial roofer?

I did what anyone else in my position would do – I called on some friends.  Some of these friends are large and small commercial roofers. Other “friends” are trusted sources from the Internet.

My first group of friends, the roofers, all told me the same thing, “The lowest price gets the sale no matter how you present it.” To me, that’s pretty depressing.

How can a small business compete against a big business? How does a company with well-trained, safety-conscious employees compete with fly-by-night companies with, shall we say, questionable employees? How low can you go on pricing before it costs more to work than not work?

I do know a little something about marketing and sales training  and I’m pretty certain that there are some ways to attract business and close sales even in a depressed market. So, without further ado, I’ll give you my ABCs of marketing and sales.

A is for acquiring and building a list of potential clients

I hope you have already been doing this. However, I would challenge you to expand your horizons. If you have been looking only at current clients in the public sector, expand to the private sector – shopping malls, office condos, etc.

Whatever you do, don’t sit on your list. Business is tight. Keep adding to your list. The more prospective clients you have, the better your percentage for getting a job becomes.

B is for building relationships with those on the list.

What? How do you build relationships with people and companies you may have never met?

The answer is to provide them something of value for free, no charge, nada.

The best thing to give them is information and training:

- Teach the school district or mall owner, how to know when it is better to upgrade a roof than it is to repair it. Show them how to compute the cost.

- Tell the large construction companies how to compare the costs of various roofing options.

- Send your list information about the latest technologies in roofing. Show them your featured products and tell them how these will be better than other products or methods.

Provide this information on a regular basis.  Use email to disseminate the info to the entire list. Pretty soon, the people on the list will regard you as someone who is useful to them and they look forward to receiving your emails.

C is for cultivating and closing sales.

Bid on projects from companies on your list as often as possible. You may soon find that those on the list are soliciting your bid instead of you having to search for these jobs.

The relationship you have created with these people will give you an edge in the process and may get you a second opportunity where you were not initially the lowest bidder.

Remember a fair price and quality performance are the keys to repeat business.

If you would like to get copies of a few articles I’ve collected on sales training techniques, send me your name and email address and I’ll get them to you right away.

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Roofers Training – Needs Part 2

August 28th, 2009

Let’s continue looking at training needs.

Training Need #2 – New Skills and Knowledge

How many times have your employees needed training on new equipment or a new process?

 

How did you decide specifically what training was needed?

 

In most cases, the manufacturer of the equipment or materials used in the process can provide specific training that you can use as is or adapt for your employees.

 

Take, as an example, membrane material used on a flat roof. Each manufacturer has training and information that tells how to prep the surface, how to overlap the seams, the tool to use and settings for sealing the seams, etc.

 

In some cases, you may have proprietary equipment or processes that give you an advantage over your competitors. In this circumstance, your own knowledge or that of an engineer who designed the process or equipment will be the source for identifying your training needs.

 

If these sources (manufacturers, engineers, etc.) don’t provide you with enough information, your current employees might be sources for the key information needed for training new employees.

 

And, finally, you can always employ professional training consultants to research your needs and design your training.

 

Training Need #3 – Correct Performance Deficiencies

 

How often have you heard someone suggest “retraining” an employee because of poor performance?

 

This might sound like the right thing to do. But, how do you know that you are really dealing with a training issue.

 

Let’s get to the root of the problem. Ask yourself, “Has the employee participated in well-designed and executed training on this topic?”

 

If the answer is “No”, then conducting training may be the right decision. If the answer is “Yes”, then ask yourself, “Has the training on this topic been conducted recently?”

 

If the training hasn’t been conducted recently, then refresher training may be in order.

 

Now, if the employee has been trained recently and has a performance problem, you are not likely dealing with a training problem. Retraining this employee would be as effective as driving nails with a screwdriver. It’s just not the right tool.

 

Next post will deal with designing training for your employees.

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Roofers Training – Determine Your Training Needs

August 25th, 2009

In this installment, we’ll take a little closer look at why you train employees. In the training business, that is called doing a “needs analysis” because the “why” is to fulfill some specific need.

In the last post, we mentioned some categories of needs that cover most situations you’re likely to face. The first would be a need to be in compliance with a regulation. The next would be a need to provide knowledge or a skill that allows an employee to perform the job. And, the third is a need to correct some performance deficiency.

Other reasons such as to improve quality, improve retention, reduce stress in the workplace, or any number of other reasons may also be needs that you have. In these articles, we’ll stick to addressing the first three.

Training Need #1 – Fulfill Regulatory Requirements

Do you need to train to meet a regulatory requirement? There are so many rules and regulations that cover our lives, personally and in business, that it’s sometimes difficult to figure out what applies.

The various ways to find out what applies to your situations are to read the regulations, consult with the regulating agencies, attend educational programs or hire someone to figure it out for you.

My suggestion? First, read and (try to) understand the applicable regulations such as the OSHA standards. This may also necessitate delving into other sources such as ASME and ANSI standards that are referenced in these regulations.

Second (and I know this may sound scary), consult with the regulatory agency. Every agency has someone or some office whose job it is to help you make sense of the requirements and understand your obligations.

Let’s look at a “for instance.” The OSHA Hazard Communication Standard for the Construction Industry, states, in part, “Employee training shall include … the physical and health hazards of the chemicals in the work area.”

In this example, the regulation is specific that your employee needs training.

Elsewhere in the standard it tells you what physical and health hazards are. So, you may have a good idea of what you need to teach the employee.

But, what does it mean when it says, “in the work area”?

The definitions say, “‘Work area’ means a room or defined space in a workplace where hazardous chemicals are produced or used, and where employees are present.”

Does this give you enough information to let you know what you have to train in all the various situations encountered in your business?

Yes? No? Don’t know?

Well, in order to determine your training needs, contact the regulating agency and find out for certain.

For most roofers, the regulations in play are the OSHA standards and the Fire/Building Codes.

In the next post, we’ll jump into the other needs.

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Small Business Training Program Blueprint

July 5th, 2009

With all the things that small business owners (SBOs) have on their plates each day it’s a wonder that employees receive any training at all. Yet, it is the well-trained employees that allow you to provide products and services and stay in business.

So, let’s take a look at your training program by having you ask yourself some questions.

Let’s start with, “Why do I train my employees?”

I hope you said that you train to fulfill some specific need. If you did not know why you train employees or are training to provide some undefined benefit, you will want to take a more intimate look at your training program.

However most SBOs know they need to meet specific needs. This could be a need to be in compliance with a regulation. It may be a need to provide knowledge or a skill that allows a new employee to perform the job. It may be to correct some performance deficiency, improve quality, improve retention, reduce stress in the workplace, or any number of other reasons.

“How do I design training?”

With a specific-need in mind, you can plan and design a training activity to fulfill the need. The training will be specific to an objective; it will be designed to actively engage the employee in the training and it will allow you to measure the results of the training against your objective.

“How do I conduct your training?”

I would guess that most of your training is accomplished in small groups or individually, as needed. This is often the most difficult part – getting the right people in the right place at the right time to accomplish meaningful training.

Once together, you need to make sure that everyone is participating in the training and has the opportunity to ask questions and receive meaningful answers.

“How do I know if the training was effective?”

Educators use various ways of to evaluate whether or not training was effective on various levels.

I would suggest that SBOs are mainly concerned with one specific level – has the training need been met and confirmed by an on-the-job observation? In other words, can you observe that the person has “absorbed” the training and placed it into action?

This type evaluation also provides the opportunity for you to reinforce the learning by providing appropriate feedback to the employee. Saying “yes, you are doing that correctly” is an excellent way to let the employees know that they are performing appropriately.

“How do I manage my training?”

You will need to keep accurate records of who attended the training and maintain those records as a way of managing who has received the training and who still needs it.

Keeping records of supervisor observations relative to the training is also important.

In this way, you can identify additional training needs or confirm that the needs have been met.

And, we come to, “How do I do it?”

A proper training program takes a lot of effort to set up and maintain. With all the other things going on it only makes sense to use every tool at your disposal.

In the next series of posts, we’ll start to look at the training cycle and the tools you have to craft expert training for your company.

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Hello Roofers!

July 1st, 2009
Les Kafel

Les Kafel

Hi,

I’m Les. I’ve just created this blog to help share information beneficial to commercial roofers and others in similar professions.The idea is to post information that will contribute to better trained, safer commercial roofers.

We’ll accept posts from anyone who has information of value. (Guidelines to follow.)

Stop by to check out content as it is added.

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